TMscalings
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PERFORMANCE MARKETING • LEAD GENERATION • E-COMMERCE

Turn Your Advertising Into Paying Customers.

TMscalings runs Meta & TikTok advertising for construction companies that need more qualified enquiries, and e-commerce brands that need more sales — not just likes and followers.

Get My Free Growth Audit → See How It Works
No long-term contracts • Custom campaigns • Performance-focused
€25–€31
Industry avg. cost per lead
(home services / e-commerce, approx.)
2–5x
Typical e-commerce ROAS
(6–8x considered strong)
2026
Meta Ads industry benchmark data
Industry benchmark data, not TMscalings' own results.

We help two kinds of businesses turn attention into customers.

Different businesses need different marketing systems. Choose the one that describes yours.

🏗️

Construction Companies

A consistent flow of qualified enquiries and quote requests, so you're not relying entirely on referrals and word of mouth.

  • Generate more qualified enquiries every month
  • Reach homeowners and businesses in your service area
  • Turn ad clicks into quote requests
  • Retarget people who looked but didn't enquire
  • See exactly which ads your leads came from
Book My Construction Strategy Call →
🛒

E-commerce & Reselling

More customers, and a clear read on which products, creatives and audiences deserve more of your ad budget.

  • Increase online purchases from paid social
  • Lower your cost per purchase over time
  • Test new creative angles and offers
  • Retarget website visitors and cart abandoners
  • Scale spend behind your winning products
Book My E-commerce Strategy Call →
THE PROBLEM

Your customers are already on social media. Posting isn't enough.

Likes and followers don't pay your invoices. Getting a consistent flow of leads or sales takes the right offer, the right creative, the right audience, and a system to follow up — working together, and constantly tested.

Offer→ Creative→ Audience→ Campaign→ Follow-up

We build and optimise the entire system — not just the ads.

What you actually get

Not activities — outcomes. Here's what each service is designed to achieve.

🎯 Paid Social

Get in front of the right people

Meta & TikTok campaigns built around who's actually likely to become a customer, not just who fits a broad interest list.

🏆 Lead Generation

More qualified enquiries

Campaigns designed to generate real leads and quote requests for your business — not just impressions.

🎨 High-Converting Ad Creative

Turn attention into clicks

We develop and test different hooks, angles and formats to find what actually gets your audience to act.

📈 Conversion & ROI Optimisation

Get more from the same spend

We continuously analyse performance and shift budget toward the ads, audiences and offers producing the best return.

🛍️ E-commerce Growth

More sales, lower cost per sale

Full-funnel campaigns built to acquire customers and scale your best-performing products.

🔄 Retargeting

Win back near-misses

Re-engage people who visited your site or engaged with an ad but didn't convert the first time.

What results typically look like

We're a new agency, so instead of an invented case study, here's what the industry data shows for businesses like yours.

Construction & home services

Meta Ads, 2026 industry benchmark data

The common problem Getting website traffic or social engagement, but very few actual enquiries or quote requests.
What typically moves the needle Rebuilding campaigns around a clear offer, testing new ad creative, adding retargeting, and qualifying leads before they hit your inbox.
Typical benchmark Around €31 average cost per lead for home services (higher for specialist trades like roofing).
Home services avg. cost per lead~€31
Higher-cost trades (e.g. roofing)€105+
E-commerce avg. cost per lead/sale~€25
Typical e-commerce ROAS2–5x
Strong e-commerce ROAS6–8x
Industry benchmark data (Meta/Facebook Ads, 2026), not TMscalings' own results.

Simple process. Constant optimisation.

We don't launch campaigns and disappear — we use performance data to keep improving them.

01

Strategy

We learn about your business, customers, offer and goals.

02

Build

We build your campaigns, creatives, targeting and tracking.

03

Launch

Campaigns go live and start collecting real performance data.

04

Optimise

We test and improve to grow leads/sales while cutting wasted spend.

05

Scale

Once we know what's working, we put more budget behind it.

What happens when you book an audit?

No pressure, no hard sell — here's exactly what to expect.

1

Discovery call

30 minutes to learn about your business and current marketing.

2

Free review

We look at your current setup and flag the biggest opportunities.

3

Custom strategy

We show you exactly what we'd do and what it could achieve.

4

You decide

No pressure. If it's a fit, we'll talk about working together.

What does it cost?

You don't need exact pricing to get a sense of fit.

Campaigns typically start from
€500
+ your own advertising budget, paid directly to Meta/TikTok
  • No long-term contracts
  • Custom strategy for your business
  • Full performance reporting
Check If We're a Fit →
EXAMPLE SCENARIO

What a well-run campaign can return

For example, €1,000 in ad spend converting well could generate around €15,000 in attributed revenue — a 15x return. This is an illustrative example based on a strong-performing campaign, not a guaranteed or typical outcome.

Ad spend€1,000
Attributed revenue€15,000
Return on ad spend15x
FREE, NO OBLIGATION, 30 MINUTES

Want to know where you're losing potential customers?

Send us your current marketing and we'll show you exactly what we'd change to generate more leads or sales — free, no obligation.

Schedule a Quick Chat →
No long-term contracts • Custom strategy • Results-focused

Frequently Asked Questions

Do you work with small businesses?

Yes. We work with construction companies and e-commerce brands that have a clear offer and want to use paid advertising to generate measurable growth.

Do you guarantee results?

No legitimate agency can guarantee a specific number of leads or sales. Our approach is to test, measure and optimise campaigns using real performance data.

How much should I spend on ads?

It depends on your market, offer, customer value and goals. We'll discuss an appropriate testing budget during your free audit.

Do you create the ads?

Yes — strategy, creative, copy, targeting and ongoing optimisation are all handled by us.

Which platforms do you manage?

Meta and Google Ads advertising.

Do I need a website?

No, you do not need a website. We can send your ad traffic straight to a phone number, email address, or app instead.

How long before I see results?

Most clients see results within 2 to 3 weeks.

Do you require a long-term contract?

No — no long-term contracts.

Who owns my ad account?

You do. We manage campaigns inside your own ad account so you always retain full ownership and data.

How do you report results?

A performance report every month, plus live access to campaign dashboards.

What happens after I request an audit?

We'll review your information and reach out to schedule a short discovery call. You then decide whether working together makes sense — no pressure.

Ready to generate more customers?

Book your free growth audit today — no obligation, no pressure.

Book a Meeting With Us →
© 2026 TMscalings. All rights reserved.
Get in Touch →
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PRIVACY POLICY

Last updated August 07, 2026



This Privacy Notice for TMscalings ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
  • Visit our website at https://www.tmscalings.com or any website of ours that links to this Privacy Notice
  • Use Marketing. We offer marketing service that advertise your business across multiple social media platforms.
  • Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at tmscalings@gmail.com.


SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

Do we process any sensitive personal information? Some of the information may be considered 'special' or 'sensitive' in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.


TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
7. HOW LONG DO WE KEEP YOUR INFORMATION?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?


1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
  • names
  • phone numbers
  • email addresses
  • job titles
  • debit/credit card numbers
  • billing addresses
  • business name
Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:
  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps'), and hardware settings).
  • Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

Google API

Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.


2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.

  • To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.

  • To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
  • To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
  • To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
  • To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
  • Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
  • Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
  • Analyse how our Services are used so we can improve them to engage and retain users
  • Support our marketing activities
  • Understand how our users use our products and services so we can improve user experience
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

The third parties we may share personal information with are as follows:
  • Advertising, Direct Marketing, and Lead Generation
Google AdSense
  • AI Service Providers
Oracle AI and Google Cloud AI
  • Data Backup and Security
Google Drive Backup
  • Invoice and Billing
Apple Pay and Stripe
  • Retargeting Platforms
Facebook Custom Audience and Google Ads Remarketing
  • Social Media Sharing and Advertising
Facebook advertising, Google+ social plugins, Instagram advertising and Twitter advertising
  • Web and Mobile Analytics
Facebook Ads conversion tracking, Facebook Analytics, Google Analytics and Google Ads
  • Website Hosting
webador

We also may need to share your personal information in the following situations:
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements or to tailor advertisements to your interests. The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

Google Analytics

 We may share your information with Google Analytics to track and analyse the use of the Services. The Google Analytics Advertising Features that we may use include: Google Display Network Impressions Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, 'AI Products'). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Use of AI Technologies

We provide the AI Products through third-party service providers ('AI Service Providers'), including OpenAI. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in 'WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?' You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products

Our AI Products are designed for the following functions:
  • Image generation
  • Video generation

How We Process Your Data Using AI

All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at tmscalings@gmail.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Switzerland, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

In some regions (like the EEA, UK, and Switzerland), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the UK and are unhappy with how we have handled your personal information, you can make a complaint directly to us. This is in addition to the rights you have under the UK General Data Protection Regulation and the Data Protection Act 2018.

How to contact us:
  • Email: tmscalings@gmail.com
What happens after you complain
  • We will acknowledge your complaint within 30 days of receiving it.

  • We will investigate without unjustifiable or excessive delay.

  • We will keep you informed of progress and explain the outcome.
If you are not happy with our final response, you can refer your complaint to the Information Commissioner's Office, the UK supervisory authority.
  • Website: ico.org.uk/make-a-complaint

  • Helpline: 0303 123 1113

  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

If you have questions or comments about your privacy rights, you may email us at tmscalings@gmail.com.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated 'Revised' date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at tmscalings@gmail.com or contact us by post at:

TMscalings
__________

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.

This Privacy Policy was created using Termly's Privacy Policy Generator